How to Make an Ecommerce Site More Competitive

One of the most competitive spaces online is ecommerce. Ranking well in search engines is crucial to attract a sufficient amount of visitors and to convert enough of them into paying customers.

The key to ranking well in search engines is to have plenty of unique text on each page. Simply republishing a manufacturer’s product description should be avoided, since several other sites probably post the same text, including the manufacturer on their own site. Instead, invest in writing your own product description and in making it longer than the original. Also, give your customer a small reward for writing a product review, such as 10 percent off on their next purchase. Customer reviews are an excellent way to add lots of unique text to a product page. This is one of the main reasons why Amazon ranks so well for millions of products.

A great product description and lots of customer reviews also help to convert visitors into buyers, in addition to great product photography. For premium items, it might also be worth it to invest in short videos. Make sure to follow best practices for product videos to achieve an excellent return on this investment.

One might think that this is basic advice, but it is quite surprising how many ecommerce sites don’t follow these fundamental rules.