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The goal of any advertising agency is to create a well-rounded and multi-faceted campaign for their clients. Along with being built around specific industries and business styles, campaigns should be built around environments and target audiences. This crucial knowledge of community wants and needs is what makes local agencies the perfect partners for both emerging and established businesses. Full service agencies research, construct and maintain campaigns in order to achieve the most exposure and best results for ... continue reading

latest in Business-thoughts

Canada's Seniors Outnumber Children
While Canadians are busy ringing in the first days of 2019, it is easy to forget the milestones of previous years.

Can you win with losing strategies?
Based on common sense even the question itself sounds slightly ridiculous at best, but as you might have (or maybe not) already figured, there's proba...

latest in Business-review

New Amazon Warehouse to Boost Jobs in Tilbury
Amazon's 14th UK fulfilment centre will create 1,500 new jobs in the Tilbury area, bringing a welcome boost to the local economy.

Bad business examples
Look at the worst business examples and think why are you not offering them some competition?

latest in How-to

How to Record Skype Video Using Movavi Screen Recorder
Skype is premium telecommunication software designed to make communication easier and convenient. It is developed by Skype Technologies for Windows, M...

How to Make an Ecommerce Site More Competitive
One of the most competitive spaces online is ecommerce. Ranking well in search engines is crucial to attract a sufficient amount of visitors and to co...

latest in Technology

Tool Measures Absolute Temperature Optically
k-Space Associates, a company that has been supplying tools for monitoring thin-film deposition processes in manufacturing and research for almost thr...

How often should you audit your website?
Many business owners have heard of SEO as a tactic to use as part of their digital marketing efforts. They invest in a well-designed website and creat...

latest in HR

HRM in the 21st century – make it or break it (I) - Recruitment
The Internet makes everything easier, including the human resources management. Or at least that would be the general idea. We have grown with the ide...

HRM in the 21st century – make it or break it (II) - Selection
As in the case of online recruitment, the main objective of your process should be to obtain a maximum of results (a.k.a. the best employees for the p...

latest in Ethics

Business Ethics Practices Your Company Should Adopt
A business's public includes customers, employees, vendors, and stakeholders. This public has become more demanding of businesses in terms of their ac...

Marketing to Children – Should I Do It?
First rule in business is that the main goal should be maximizing profits. Then, you wonder how far you can go with that. Well, should a business adve...

latest in Environment

Flexible working hours for employees
Legislation changes in the UK are giving employees the option to make use of flexible working hours.

The Changing B2B Marketing Environment
According to MarketingSherpa’s 2012 Lead Generation Benchmark Survey, organizations that nurture their leads achieve a 45% increase in their ROI from ...

latest in Leadership

5 Sports People Who Have Outstanding Business Skills
Athletes who are talented both on the field and off the field are impressive. Many athletes majored in business at top universities while engaging in ...

What Kind of Leader Should I Be?
Across the years I have stumbled upon numerous sources identifying and indicating specific types of leadership styles. While the academia has been rap...

latest in Events

ICMBE 2018
Participants from around the world will meet September 2-7, 2018 in Shanghai, China for the 20th International Conference on Molecular Beam Epitaxy, I...

Compound Semiconductor Week 2018
Compound Semiconductor Week (CSW) is North America's premier forum for science, technology and applications of compound semiconductors

latest in Processes

3 Cold Calling Mistakes that Trigger Rejection
In the old cold calling mindset, you’re taught to focus on the sale and be completely confident that what you’re offering is something the other perso...

Steps To Maximum Productivity
Do you know that you get 80% of your results from just 20% of your time and effort and consequently 80% of your time is virtually wasted on non produc...

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